Agritourism is a field that is growing in popularity as producers try to diversify and increase profits. By combining agriculture and tourism, agritourism offers new sources of revenue but also presents potential problems and legal complications to agritourism operators.
Agritourism means travel organized around farming, small-scale food production or animal husbandry. Visiting a working farm or ranch for the purpose of enjoyment and education are key parts of this often rural experience. Farmer’s markets, pick your own fruit tourism, cider houses and corn mazes all constitute examples of agritourism. Travelers who participate in this type of vacation frequently desire to see how food is grown and prepared or to learn how animals are raised
Tariq tanvir (CEO of Agri Tourism Development of Pakistan, being interviewed by Dr Shahzad Basra,focal person, AgriTourism club, University of Agriculture, Faisalabad)